Date

5-13-2020

Description

American rapper Tekashi 6ix9ine is known for many things. These include his image, trolling antics, and controversial persona. However, his story is one which deserves to be highlighted. From his meteoric rise and sudden fall from fame in the short span of a year, Tekashi 6ix9ine was able to catapult his way to success by ultimately utilizing digital space and controversy to his advantage. Therefore, this presentation will offer a formal introduction of the rapper's background accompanied by a timeline before his rise into the main stream media. This will then shift into an analytical perspective into topics such as social media, trolling, and surrounding culture behind internet celebrities. The research comprises of several findings which consist of social media posts, music, interviews, court documents, academic journals, and books. The analysis will be done through a cultural breakdown of the artist's image, lyrics, videos, and social media antics which will then be strengthened using academic sources and personal statements by the artist itself.

Overall, the point of the presentation is to provide a cultural perspective behind the growing trend in meme culture and its ability to be marketed online for financial and social gain. It's also a way to understand the growing trend in controversy within the music industry when it associates with both the artist's image and their work within the community.

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May 13th, 12:00 AM

6ix9ine: The Rise of a Social Media Supervillain

American rapper Tekashi 6ix9ine is known for many things. These include his image, trolling antics, and controversial persona. However, his story is one which deserves to be highlighted. From his meteoric rise and sudden fall from fame in the short span of a year, Tekashi 6ix9ine was able to catapult his way to success by ultimately utilizing digital space and controversy to his advantage. Therefore, this presentation will offer a formal introduction of the rapper's background accompanied by a timeline before his rise into the main stream media. This will then shift into an analytical perspective into topics such as social media, trolling, and surrounding culture behind internet celebrities. The research comprises of several findings which consist of social media posts, music, interviews, court documents, academic journals, and books. The analysis will be done through a cultural breakdown of the artist's image, lyrics, videos, and social media antics which will then be strengthened using academic sources and personal statements by the artist itself.

Overall, the point of the presentation is to provide a cultural perspective behind the growing trend in meme culture and its ability to be marketed online for financial and social gain. It's also a way to understand the growing trend in controversy within the music industry when it associates with both the artist's image and their work within the community.