Date

4-30-2020

Description

Past literature dictates that students' views and expectations on higher education are shaped by factors such as: socio-economic status, family education, ethnic cultural norms, and societal norms. However, there is a lack of perspective on how these contexts interact with each other in order to produce an aggregate attitude on education. To begin understanding these contextual interactions, we must examine examples, such as Cupertino, California. The Cupertino microculture, or "bubble" is born out of an Asian ethnic enclave, the tech boom, and the American Dream. I hope to elucidate on how Cupertino students' views and expectations toward higher education are shaped by factors such as: the corporate mindset, ethnocultural values, and an overall aspirational culture. This research paper combines a historical analysis and in-depth interviews of students' experiences in order to dissect the effect and extent of these phenomena. Cupertino's "bubble" creates a specially curated environment for examining how different cultural contexts will interact with each other, aggregately influence attitudes on higher education, and produce consequences from the amplified pressures to succeed. It also provides a possible indicator for how the continuing trends of innovation and increasing range of diversity will intersect with education in the United States.

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Apr 30th, 12:00 AM

The Cupertino Bubble: Technological, Ethnic, and Societal Influences on Student Attitudes Toward Education

Past literature dictates that students' views and expectations on higher education are shaped by factors such as: socio-economic status, family education, ethnic cultural norms, and societal norms. However, there is a lack of perspective on how these contexts interact with each other in order to produce an aggregate attitude on education. To begin understanding these contextual interactions, we must examine examples, such as Cupertino, California. The Cupertino microculture, or "bubble" is born out of an Asian ethnic enclave, the tech boom, and the American Dream. I hope to elucidate on how Cupertino students' views and expectations toward higher education are shaped by factors such as: the corporate mindset, ethnocultural values, and an overall aspirational culture. This research paper combines a historical analysis and in-depth interviews of students' experiences in order to dissect the effect and extent of these phenomena. Cupertino's "bubble" creates a specially curated environment for examining how different cultural contexts will interact with each other, aggregately influence attitudes on higher education, and produce consequences from the amplified pressures to succeed. It also provides a possible indicator for how the continuing trends of innovation and increasing range of diversity will intersect with education in the United States.